Understanding Customer Behavior for Home Cleaning Services

SILA (parent company of Mr. Homecare) has diverse people in its fold. From Sahil and Rushabh Vora who led the way with facility management of commercial properties 5 years back, to Sonam Chadha who built Wash Club Laundry in Delhi and Sushrut Munje who built Hammer and Mop in Mumbai, the first professional Home Cleaning Services brand in the country. Being the first movers in the sector, we have effectively shaped it and led the trends.
The Indian customer is willing to pay for convenience, understands quality and seeks credible service providers. During the early days, the questions were probing, since the concept was new. they sought to know what we do and how we do it. They probed for relevance, and chose service providers who communicated the value proposition clearly. Fast forward to the present – they would like to book a service in a few taps, pay online and be done with it.

Booking home services on the phone

A bunch of people still like to talk on the phone and book a service. We do business with people we like and people we trust. As a result, when we talk to someone on the phone, the intention is to understand whether the company can be trusted or not. while the questions might be technical and about the service, the real intention is to understand the mindset of the organization offering the service. Till recently, phone calls was a dominant form of booking services. However now, thankfully, customers have started trusted these new age organizations more.
Book Now – https://www.mrhomecare.in/get-quote

Booking home services on chat applications

We recently served a super successful Indian entrepreneur, who has advised us on crucial strategies that has got us where we are. The ease of booking a service on chat applications was evident during one of our conversations for a deep cleaning service he booked for a residence.

 

While having a human being sit on the other side of the chat application is a no brainer, we are exploring ways to incorporate a predictive chat for booking services. Imagine a form that talks to you, subtly directs you with proactive questions and completes the booking without you having to visit pages and wait till they load. This interactive form would ask you type out your name, or ask you to tap amongst options to select your preferences. We do believe that our customers would lap this up.

Thank you, customers, you drive us onward.

Yes, you do! We have learned our biggest lessons through our customer interactions – on and off the field. Even Kunal Shah could advise us as a customer, thanks to his experience. We are grateful for your love and support.